About ASoc
Footwear designed with care — by a team that genuinely loves the shoes it makes.
Footwear that keeps up with you
ASoc started with a simple frustration: too many sneakers look the part but fall apart, pinch the toes, or lose their bounce after a month. So we set out to build shoes around how people actually move — tested on real roads, tracks, and gym floors before they ever reach a box.
Today we ship to customers in dozens of countries, but the mission hasn't changed: comfortable, durable footwear, honest advice, and support that treats you like a person.
Explore the Range120K+
Happy customers
240+
Sneaker styles
32
Countries shipped
4.9★
Average rating
What we stand for
Three principles guide every product we add and every order we ship.
Built to last
Durable materials and resoleable construction over disposable, throwaway trends.
Honest pricing
Fair prices, clear discounts, and no inflated compare-at games.
Real support
Friendly humans who actually run, train, and wear what we sell — ready when you need them.
Meet the team
A small, obsessive crew behind every recommendation.
Ava Mitchell
Founder & CEO
Leo Tanaka
Head of Product
Nora Hassan
Design Lead
Sam Carter
Customer Care